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NEC Electronics ships dual-format DVD chip
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<blockquote data-quote="Browser" data-source="post: 55115" data-attributes="member: 96"><p><a href="http://yahoo.reuters.com/news/articlehybrid.aspx?storyID=urn:newsml:reuters.com:20061010:MTFH28742_2006-10-10_09-09-40_T33598" target="_blank"><img src="http://www.blogsmithmedia.com/www.engadget.com/media/2006/10/nec-hybrid-chip.jpg" alt="" class="fr-fic fr-dii fr-draggable " style="" /></a></p><p> </p><p> </p><p>TOKYO, Oct 10 (Reuters) - Japanese chip maker NEC Electronics Corp. (6723.T: <a href="http://www.avclub.gr/forum/" target="_blank"><span style="color: #003399">Quote</span></a>, <a href="http://www.avclub.gr/forum/" target="_blank"><span style="color: #003399">NEWS</span></a>, <a href="http://www.avclub.gr/forum/" target="_blank"><span style="color: #003399">Research</span></a>) said on Tuesday it began shipping a chip compatible with both Blu-ray and HD DVD formats in next-generation DVDs, bridging a format war splitting the electronics industry in two.</p><p>If other hybrid technology is developed, the new chip could lower costs to build dual-format players, helping consumers and the movie industry sidestep the rivalry between the two opposing camps.</p><p>The chips go on sale for 10,000 yen ($84), roughly the same price as NEC Electronics' chips which read only Blu-ray or only HD DVD formats, the world's No. 8 chip maker said.</p><p>NEC Electronics targets monthly shipments of 300,000 during the business year starting April 2007.</p><p> </p><p>A group of companies led by Sony Corp. (6758.T: <a href="http://www.avclub.gr/forum/" target="_blank"><span style="color: #003399">Quote</span></a>, <a href="http://www.avclub.gr/forum/" target="_blank"><span style="color: #003399">NEWS</span></a>, <a href="http://www.avclub.gr/forum/" target="_blank"><span style="color: #003399">Research</span></a>) are promoting the Blu-ray format as the next-generation optical disc standard, while Toshiba Corp. (6502.T: <a href="http://www.avclub.gr/forum/" target="_blank"><span style="color: #003399">Quote</span></a>, <a href="http://www.avclub.gr/forum/" target="_blank"><span style="color: #003399">NEWS</span></a>, <a href="http://www.avclub.gr/forum/" target="_blank"><span style="color: #003399">Research</span></a>) is a leading proponent of the rival HD DVD technology.</p><p>Still missing from the dual player equation is optical pick-up technology to read and play back both Blu-ray and HD DVD formats.</p><p>The chip and the optical pick-up lens together can make up more than half the cost of a DVD player, said NEC Electronics spokesman Hisashi Saito.</p><p>NEC Electronics shares closed up 3.6 percent at 4,040 yen, outperforming the Nikkei average, which nudged up 0.25 percent. </p><p> </p><p> </p><p><a href="http://yahoo.reuters.com/news/articlehybrid.aspx?storyID=urn:newsml:reuters.com:20061010:MTFH28742_2006-10-10_09-09-40_T33598" target="_blank">http://yahoo.reuters.com/news/articlehybrid.aspx?storyID=urn:newsml:reuters.com:20061010:MTFH28742_2006-10-10_09-09-40_T33598</a></p></blockquote><p></p>
[QUOTE="Browser, post: 55115, member: 96"] [URL="http://yahoo.reuters.com/news/articlehybrid.aspx?storyID=urn:newsml:reuters.com:20061010:MTFH28742_2006-10-10_09-09-40_T33598"][IMG]http://www.blogsmithmedia.com/www.engadget.com/media/2006/10/nec-hybrid-chip.jpg[/IMG][/URL] TOKYO, Oct 10 (Reuters) - Japanese chip maker NEC Electronics Corp. (6723.T: [URL="http://www.avclub.gr/forum/"][COLOR=#003399]Quote[/COLOR][/URL], [URL="http://www.avclub.gr/forum/"][COLOR=#003399]NEWS[/COLOR][/URL], [URL="http://www.avclub.gr/forum/"][COLOR=#003399]Research[/COLOR][/URL]) said on Tuesday it began shipping a chip compatible with both Blu-ray and HD DVD formats in next-generation DVDs, bridging a format war splitting the electronics industry in two. If other hybrid technology is developed, the new chip could lower costs to build dual-format players, helping consumers and the movie industry sidestep the rivalry between the two opposing camps. The chips go on sale for 10,000 yen ($84), roughly the same price as NEC Electronics' chips which read only Blu-ray or only HD DVD formats, the world's No. 8 chip maker said. NEC Electronics targets monthly shipments of 300,000 during the business year starting April 2007. A group of companies led by Sony Corp. (6758.T: [URL="http://www.avclub.gr/forum/"][COLOR=#003399]Quote[/COLOR][/URL], [URL="http://www.avclub.gr/forum/"][COLOR=#003399]NEWS[/COLOR][/URL], [URL="http://www.avclub.gr/forum/"][COLOR=#003399]Research[/COLOR][/URL]) are promoting the Blu-ray format as the next-generation optical disc standard, while Toshiba Corp. (6502.T: [URL="http://www.avclub.gr/forum/"][COLOR=#003399]Quote[/COLOR][/URL], [URL="http://www.avclub.gr/forum/"][COLOR=#003399]NEWS[/COLOR][/URL], [URL="http://www.avclub.gr/forum/"][COLOR=#003399]Research[/COLOR][/URL]) is a leading proponent of the rival HD DVD technology. Still missing from the dual player equation is optical pick-up technology to read and play back both Blu-ray and HD DVD formats. The chip and the optical pick-up lens together can make up more than half the cost of a DVD player, said NEC Electronics spokesman Hisashi Saito. NEC Electronics shares closed up 3.6 percent at 4,040 yen, outperforming the Nikkei average, which nudged up 0.25 percent. [URL="http://yahoo.reuters.com/news/articlehybrid.aspx?storyID=urn:newsml:reuters.com:20061010:MTFH28742_2006-10-10_09-09-40_T33598"]http://yahoo.reuters.com/news/articlehybrid.aspx?storyID=urn:newsml:reuters.com:20061010:MTFH28742_2006-10-10_09-09-40_T33598[/URL] [/QUOTE]
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